Virtually all apps and games now rely on paid promotion to drive growth in users and install base. However, without access to funds for user acquisition, smartphone apps often disappear from visible app store rankings and fail to gain traction after the initial launch.
Pollen VC gives app developers faster access to revenues they’ve already earned from the app stores. Revenue can be channelled back into user acquisition immediately, meaning that the app or game is funding its own user growth, and developers are less reliant on self-funding or venture capital to grow user numbers.
The company has coined a term - Velocity Capital - to describe this process.